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The Facebook Formula: How to stay relevant in a changing world.

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Date Published

August 25, 2020


Ohio Funeral Directors Association


Social Media


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You used to build connections with your community in person. Maybe at a local church or non-profit organization. Or perhaps traditional print media got families to pick up the phone and call you. Even before the pandemic, many people made up their minds about end-of-life decisions before speaking to a funeral director. However, as a funeral director, you can reach people online before they make a decision and teach them end-of-life choices involve more than a disposition and educate them on the importance of the grieving process, whether that's done virtually or in person.

Using Facebook and other digital media resources, you can educate your community on end-of-life options, different types of dispositions, the importance of a service or memorial to the grieving process, key reasons to preplan, and also a place to share powerful information on grief and healing after a loss.

IMPORTANT MESSAGE: Each person should register independently. Please note that credit (if available) is only provided to registered attendees participating at their own computer and/or phone using their confirmation login link. The link should not be shared with others, it is unique to you.

Call Craig at OFDA 614-486-5339 or 800-589-6332 for details on how to register three or more attendees and receive a member discount.

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Alex McCracken

Alex brings over a decade of experience in the digital marketing and sales industry working in industries from drones to... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Video Presentation
Slide Deck Copy
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If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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SeminarWeb and Ohio Funeral Directors Association programs are non-refundable.

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