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Online Reviews: How to Get Good Ones and Fix the Bad Ones

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Thursday, March 11, 2021

(12:00 PT / 1:00 MT / 2:00 CT)

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$45 for Member
$65 for Potential Member

60 minutes

Ohio Funeral Directors Association


Funeral Business


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Essentially nothing is more important today for a local funeral home than to ensure it has a pristine online reputation. Excellent community standing has always been critical for funeral home success, and online reputation now is just as important as "offline" word of mouth. To achieve this, a funeral home absolutely needs excellent online reviews and lots of them. Quantity is arguably more important than quality: It's better to have 100 reviews, even if they're not all five stars than a handful of perfect reviews. Welton Hong explains exactly how funeral directors can generate many more positive reviews in a respectful, thoughtful way. He also covers how to mitigate the damage of negative reviews, how to deal with fake reviews, and which review sites are most important for success.

Program outline:
• Why funeral homes need online reviews
• Reputation and SEO benefits of getting lots of positive reviews
• The key review platforms to focus on (Yelp, Google, Facebook)
• Dealing with Yelp's particular characteristics (its prohibition on direct review solicitation, its aggressive review filter)
• How to generate more positive reviews (personal requests, automated processes)
• How to mitigate negative reviews and how to get fake reviews removed

Learning Objectives
1: Understand why both review quality and quantity are needed
2: Learn how to encourage positive reviews while being respectful of families
3: Learn to deal with negative and/or fake reviews (and the frustrations they produce)
4: Understand ways to automate review generation

Business Benefits
1: Superior reviews prompt families to choose your business over competitors
2: Better-reviewed businesses get prime search display on Google
3: Funeral homes with excellent online reputations see increased website conversions
4: Average profit is higher for well-reviewed funeral homes

IMPORTANT MESSAGE: When registering, each person must have their own individual email address. You must participate by using the unique login confirmation that was sent to you via email after completing the registration process. Please note that credit (if available) is ONLY provided to registered attendees.

Call Craig at OFDA 614-486-5339 or 800-589-6332 for details on how to register three or more attendees and receive a member discount.

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Welton Hong

Welton Hong is a leading expert in helping funeral homes convert leads from online directly to the phone line. He’s the... Read More

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